What is a GATR?

According to Webster's Dictionary:

neck gaiter (noun) - /lay-mm/ : a fabric covering in the form of a closed loop worn around the neck that can extend to cover the lower part of the face

...our definition of a GATR is a social signal for the unapologetically bold. A necessity for the first chair chasers and the last call refusers. It’s a badge for the escapades of the audacious and the reckless. A GATR is meant for fast days, fun nights, and crazy memories that will live in the group chat forever.

Behind the Brand

In 1972 a man in a van came to Colorado, skied all the peaks, did all the drugs, and didn't give a fuck. Some people ask themselves what the meaning of life is. He asked himself what the meaning of skiing is; to live fearlessly and not take yourself too seriously.

We recognized winter gear becoming mundane and ordinary, and set out to re-spark that freedom of self expression and fun. We combined tastefully outrageous designs, Polartec® warmth, and premium quality into a new, unordinary fashion statement.

Who's got Aux?

No one, you're on a mountain. But here's some groovy, après-oriented, send inducing playlists.